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Attoh-Okine, N O (2003) Rule induction in productivity analysis: a rough set approach. Engineering, Construction and Architectural Management, 10(06), 413–7.

Carley, L A, Haas, C T, Borcherding, J D and Goodrum, P M (2003) Experiences with multiskilling among non-union craft workers in US industrial construction projects. Engineering, Construction and Architectural Management, 10(06), 374–81.

Karam, A H (2003) Marketing and architects in South Africa. Engineering, Construction and Architectural Management, 10(06), 402–12.

  • Type: Journal Article
  • Keywords: Architecture; Marketing Strategy; Marketing Opportunities; South Africa
  • ISBN/ISSN: 0969-9988
  • URL: http://titania.emeraldinsight.com/vl=1289930/cl=13/nw=1/rpsv/cw/mcb/09699988/v10n6/s4/p402
  • Abstract:
    There is a general sentiment against the idea of marketing among architectural professionals. This paper argues for the necessity of a marketing approach particularly in times where the workload is declining. This paper looks at the marketing strategies that the Western Cape architects follow. It examines their efforts in building a successful marketing portfolio that defines marketing targets, utilizes proper marketing tools, and carry on helpful image building tasks. The data were collected using a mailed questionnaire to all principals of architectural offices in the Western Cape Province. The concluding section relates these strategies with the perception of growth over a five-year period.

Koch, C (2003) Knowledge management in consulting engineering - joining IT and human resources to support the production of knowledge. Engineering, Construction and Architectural Management, 10(06), 391–401.

Palaneeswaran, E, Kumaraswamy, M M and Ng, S T (2003) Targeting optimum value in public sector projects through "best value"-focused contractor. Engineering, Construction and Architectural Management, 10(06), 418–31.

Tran, T X M, Malano, H M and Thompson, R G (2003) Application of the analytic hierarchy process to prioritise irrigation asset renewals: the case of the La Khe irrigation scheme, Vietnam. Engineering, Construction and Architectural Management, 10(06), 382–90.